Paste your ad. See what would get you in trouble.
Almost no clinic sets out to breach the advertising rules. It happens in a caption written at nine at night, a price sitting next to the wrong treatment, or a lovely review from a patient that should never have been reposted. This checks your copy against the rules that actually get clinics reported, before it goes anywhere near a boost button.
It runs in your browser. Nothing you paste is sent anywhere, stored or read by us.
Checked.
Advertising, or a conversation?
This is the distinction that decides almost everything. The rules apply to advertising. They do not apply in the same way to a private conversation with a patient. Get that clear in your head and most of the confusion goes away.
So you cannot name or price a prescription treatment in a post, but you absolutely can talk about it in a consultation. The treatment is not the problem. The audience is.
This is advertising
- A social post or story
- Any paid ad
- A bulk email or SMS to your database
- Your website and landing pages
- Signage, flyers and printed price lists
- Anything a stranger could scroll past
This is a conversation
- A phone call with a patient
- A consultation in the room
- A one to one reply to someone who asked
- A quote prepared for a named patient
- Aftercare notes for someone you treated
- Anything addressed to one person who asked for it
The six ways clinics get caught.
None of these are obscure. They are the everyday ones, and they are the ones that get screenshotted and reported by the clinic down the road.
Prescription treatments named
If it needs a script it cannot be named, priced or pictured in advertising. That includes the generic terms most clinics think are the safe version.
Guarantees and absolutes
Safe. Painless. Permanent. Guaranteed. Best in the area. Each one is a claim you cannot stand behind for every patient, which is exactly why they are not allowed.
Testimonials about clinical care
A review about how lovely your reception team is, fine. A review about how good someone's results were, not fine. Most clinics repost both without noticing the difference.
Before and afters
Only for the treatments where they are allowed, unedited, with written consent and a results vary line. No filters, no lighting tricks, no lifting them from a supplier deck.
Discounts, urgency and prizes
Countdown offers, flash sales and competitions are an inducement. Attach one to a prescription treatment and you have gone from a marketing choice to a breach.
Copy that talks about the reader
Tired of your jawline? Hate your tummy? Meta will not run it, and it is the fastest way to get an account restricted. Describe the treatment and the clinic, never the person reading.
The four we see most.
None of these came from a clinic trying to cut corners. They came from busy people posting quickly, or from a graphic designer who did not know the rules and was never told them.
If you want a second pair of eyes on a campaign before it goes live, that is part of what we do for clients every week.
What this is, and what it is not.
This is a first pass. It reads your text and flags the patterns that most often cause trouble, the same way a proofreader catches typos. It is not legal advice, it is not a compliance sign off, and it cannot see your images, your consent forms or the context around the post. Rules also change, and they are not identical in every market. Treat a clean result as encouraging rather than as permission, and if something matters, check it properly.
We do not just tell you what to do. We do it.
Most coaches hand you a plan and leave you to find someone to build it. You get the strategy from us, and then our team builds the thing, inside your own accounts, on the plan you are already paying for. One team, one monthly number, and nobody to point at when something does not get done.
The coaching
Sessions with Ryan on your offer, your pricing, your consultation and the numbers that decide whether any of it works. Every session recorded, so your team can watch them back.
The building
A team of ten who write the copy, make the creative, build the pages, wire up the automations and run the campaigns. You approve the work, we put it live.
It stays yours
Everything is built inside your own ClinicOS account and your own ad accounts, not ours. If you ever walk away, the systems, the data and the campaigns walk with you.
Ad checker questions, answered.
Does anything I paste get saved?
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No. The whole thing runs inside your browser. Nothing is sent to a server, nothing is stored and nobody here sees it. You can turn your wifi off and it still works. Close the tab and it is gone.
Why is it flagging a word that seems harmless?
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Because the checker reads words, not intent. Some flags will be false alarms in your context, and that is fine. It is there to make you pause on the things that usually cause problems, not to overrule you. Read the reason it gives, then make the call yourself.
Can I really not name the treatment at all?
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Not in advertising, no, and that includes the generic wording most clinics assume is the workaround. What you can do is talk about the concern, the consultation and the clinic, and then discuss the treatment properly once someone is in front of you. That is a conversation, and conversations are not advertising.
What about before and after photos?
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Allowed for some treatments and not others, and only if the images are unedited, the lighting and angle match, you hold written consent, and the post carries a line saying results vary. No filters and no supplier images. If you are unsure whether your treatment qualifies, that is exactly the sort of thing to check before posting rather than after.
Is this only for Australia?
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It is built around the Australian rules, because they are the strictest of the markets we work in. If you are in the UK or the UAE the principles carry over well, the specifics differ, and a few things allowed here are not allowed there and the other way around. We work under all three every week, so ask if you need the local version.
My designer or agency writes our ads. Should they use this?
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Yes, and honestly they are the ones who need it most. Most of the breaches we see were written by someone outside the clinic who was never told the rules and had no reason to know them. Send them the link. It is free and it takes two seconds.
Can you just check our campaigns for us?
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That is part of what coaching clients get. Everything we write for a clinic is written to their regulator before it goes anywhere, and we will look over what your own team produces too. If you would rather have that than a checklist, book a call and we will talk about it.
Want the rules applied for you, not just checked?
Every campaign we build for a clinic is written to their regulator from the first draft. Book a call and we will look at what you are running now and tell you straight what would not survive a complaint.
- 45 minute call
- No obligation
- Straight answers
We do not just tell you what to do. We do it.
- A coach who runs his own aesthetics clinic, not a marketer guessing at one
- A team of ten who build the work, not just advise on it
- Everything built inside your own accounts, so it stays yours