Social media that books consultations, not just likes.
Strategy, content, captions, scheduling and Google Business Profile posts for Instagram, Facebook, TikTok and Google, handled by a team that knows exactly what a clinic can and cannot say online. You show up every week with content that looks like your clinic, and every comment, message and enquiry lands in one ClinicOS inbox your team can actually see.
Everything between "we should post more" and a booked consultation.
Most clinics post when someone remembers, go quiet for a fortnight, then wonder why social does nothing. We run it like the marketing channel it is: a plan, a calendar, content that sounds like you, a Google Business Profile that stays alive, and every reply landing somewhere your team will actually see it.
Strategy and calendar
Content pillars built around the treatments you want to be known for, your voice, your offers and what is happening in the clinic. We agree a posting rhythm that suits your clinic rather than a number pulled out of the air, then you approve the calendar before anything is made.
Reels, carousels and stories
We plan the shots, film with you or edit the footage you send from your phone, and turn it into reels, carousels and stories that look like your clinic rather than a stock template.
Captions in your voice
Written to sound like you on a good day, with a clear next step in every post. Educational, warm and honest, never salesy, never a wall of hashtags.
Compliance check on every post
Every caption, image and reel is checked against AHPRA advertising guidance and TGA rules before it is scheduled. No prescription treatment names, no results claims, no before and afters where they are not allowed.
Google Business Profile
Your profile is posted to on the same rhythm as your social, with fresh photos, accurate services and hours, questions answered and reviews replied to. It is the listing people tap when they search for a clinic near them, so we treat it as a channel, not a form you filled in once.
Reporting that matters
A monthly report on what drove enquiries and bookings, not just reach and likes. The posts that work become ad creative, and the ones that do not get dropped from the plan.
A plan you approve, content you recognise, results you can trace.
Audit and strategy
We look at your accounts, your Google Business Profile, your competitors and your treatment menu, then agree the pillars, the voice, the posting rhythm and the offers. You get a clear plan in the first fortnight, not a mood board.
Calendar, content, sign off
Each month you get a full calendar to approve ahead of time. We produce the content, write the captions, run the compliance check and schedule everything, so you only see finished work.
Publish, route, report
Content goes out on the rhythm we agreed, your Google profile stays active, and every comment, message and enquiry is routed into ClinicOS so your team manages the lot in one place. We review the numbers with you monthly and adjust the plan from what actually booked.
Most patients find you on the map, not the grid.
Someone with a treatment in mind rarely opens Instagram first. They search for a clinic near them, tap the map, and choose between three profiles on one screen. Your Google Business Profile is doing more selling than your website on that screen, and for most clinics it is the least maintained thing they own.
- Profile posts published on the same rhythm as your social, so the listing looks alive rather than abandoned
- Photos of the clinic, the rooms and the team kept current, because people are deciding whether they would feel comfortable walking in
- Services, hours, holiday hours and booking links kept accurate, so nobody rings a closed clinic and books elsewhere
- Questions answered before a competitor or a stranger answers them for you
- Reviews replied to properly, and review requests sent from ClinicOS after appointments
- Profile content held to the same AHPRA and TGA rules as everything else, because a service list is advertising too
An active profile feeds your local search rankings as well. It is the one piece of marketing that reaches people at the exact moment they have decided to book something.
Confident online, careful with the rules.
Aesthetic clinics advertise under AHPRA and TGA rules that most social media agencies have never read. A single post naming a prescription only medicine or promising a result can trigger a complaint, a takedown and a very awkward letter. Every piece of content we publish, on social and on your Google profile, is checked against those rules first.
- No prescription only medicine names, brand names or dose talk in public content, ever
- No testimonials about clinical care and no results claims, with before and after images used only where permitted and consented
- Education, process, people and place, which is what patients actually want to see anyway
- Pricing and treatment specifics kept to private conversations and the consult room, where they belong
A post is only worth what it books.
Social does not sit on its own. The reels that earn attention become the ads. Comments, direct messages, Google messages and web enquiries all land in the same ClinicOS inbox as your calls, so your team works one list instead of five apps and nothing quietly goes unanswered. The clinics we coach treat social as the front door to a system, not a separate hobby.
Reply while they are still warm, offer two times, follow up until they book or say no.
That is a great deal easier when every message arrives in one place.
We do not just tell you what to do. We do it.
Most coaches hand you a plan and leave you to find someone to build it. You get the strategy from us, and then our team builds the thing, inside your own accounts, on the plan you are already paying for. One team, one monthly number, and nobody to point at when something does not get done.
The coaching
Sessions with Ryan on your offer, your pricing, your consultation and the numbers that decide whether any of it works. Every session recorded, so your team can watch them back.
The building
A team of ten who write the copy, make the creative, build the pages, wire up the automations and run the campaigns. You approve the work, we put it live.
It stays yours
Everything is built inside your own ClinicOS account and your own ad accounts, not ours. If you ever walk away, the systems, the data and the campaigns walk with you.
Two ways to have your social handled.
Most clinics run social media management through their coaching plan, using the monthly hours they already pay for on Foundation, Ignite or Scale. If you do not want coaching and only want social media and your Google profile handled properly, we manage it on its own for a flat monthly fee.
$2,999 per month
- Strategy, content pillars and a monthly calendar you approve
- Reels, carousels, stories and captions, produced and scheduled
- Google Business Profile posts, photos, reviews and profile upkeep
- Compliance check on every post before it goes live
- Every comment, message and enquiry routed into ClinicOS
- Monthly reporting on enquiries and bookings, not just likes
No coaching plan needed. If you are already on Foundation, Ignite or Scale, social can come out of your monthly hours instead, or run alongside your plan at this rate so your hours stay free for everything else. We will tell you honestly which way suits your clinic before you commit to anything.
Social media questions, answered.
Which platforms do you manage?
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Instagram, Facebook and your Google Business Profile for every clinic, and TikTok where it suits your patients and your treatments. We would rather do three properly than five badly, and we will tell you on the discovery call where your patients actually are.
How often will you post?
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That is set with you, not sold as a fixed number. Some clinics run two posts a week plus stories, others three or four plus Google profile posts, and it depends on what you can film, what your patients respond to and what is happening in the clinic that month. We agree the rhythm up front, put it in the calendar and hold to it, and we adjust it when the reporting says we should.
Do you manage our Google Business Profile too?
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Yes, and for most clinics it is the part that pays for itself fastest. We post to it on the same rhythm as your social, keep the photos, services, hours and booking links current, answer the questions people leave on it, and reply to reviews. Review requests can go out automatically from ClinicOS after appointments. It is the listing people tap when they search for a clinic near them, so it gets treated like a channel rather than a form you filled in once.
Do you film the content, or do we?
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Both work. Some clinics book a filming session with us every month or two and we bank the footage. Most send short clips from their phone against a shot list we give them, and we do the editing, captions and scheduling. Either way, you will never be asked to come up with ideas at 9 pm on a Sunday.
Will you post before and after photos?
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Only where the rules allow it and only with written patient consent. Before and after images are never used for prescription only treatments, and where they are permitted they are presented honestly, without claims about what someone else will get. Most of the content that books consultations is education, process and people anyway.
How much of my time does it take?
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About an hour a month to approve the calendar, plus whatever filming you choose to do. We handle the ideas, the writing, the editing, the compliance check, the scheduling and the profile upkeep. You see finished work and a monthly report.
Who answers the comments and messages?
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Your team does, and we make that simple. We publish and manage the content, and every comment, direct message and Google message is routed into your ClinicOS inbox alongside your calls and web enquiries, so it is one list in one place instead of four apps and a notification nobody opened. Anything clinical stays with your practitioners, where it belongs, and if you use the AI Receptionist it can pick up first replies after hours.
How will I know it is working?
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Every enquiry that comes from social or your Google profile is tagged in ClinicOS, so we can show you which posts led to conversations and which conversations led to bookings. You get that in a monthly report, in plain English, alongside the reach and engagement numbers. If a type of content is not booking anything, it comes out of the plan.
What does it cost?
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Social media management is $2,999 per month on its own, with no coaching plan needed. If you are on Foundation, Ignite or Scale, it can come out of the monthly hours in your plan instead, or run alongside your plan at the standalone rate so your hours stay free for everything else. Book a discovery call and we will tell you which way makes sense for your clinic.
Send us your Instagram. We will tell you what is missing.
Book a free discovery call. We will look at your accounts, your Google Business Profile, your treatment menu and your current enquiries, and show you what a month of content that actually books consultations would look like.
- 45 minute call
- No obligation
- Straight answers
We do not just tell you what to do. We do it.
- A coach who runs his own aesthetics clinic, not a marketer guessing at one
- A team of ten who build the work, not just advise on it
- Everything built inside your own accounts, so it stays yours