Results
Results From Clinics We Work With
Helping clinics grow is not about theory or generic business advice. It’s about practical changes that improve enquiries, consultations, treatment uptake and long-term patient retention.
Over the past decade Ryan has worked with aesthetic clinics across the UK, Europe and now Australia, helping owners improve marketing performance, increase treatment sales and build stronger, more structured businesses. The results below are examples of the type of improvements clinics typically see when the right strategy, systems and patient journey are put in place.
Typical Outcomes Clinics Aim For
20–40% improvement in consultation to treatment conversion
$5,000 – $40,000+ additional monthly revenue from improved offers and patient journeys
Higher client lifetime value through treatment planning and retention systems
Stronger device utilisation and ROI from advanced technology
More consistent enquiries through structured marketing and campaigns
Increased confidence in pricing and positioning
Results will always depend on your clinic’s starting point, market and implementation, but the focus is always on building steady, measurable growth.
Anna
"Working with Ryan through Aesthetic Business Coach has been one of the best decisions we’ve made for our clinic. He understands the aesthetics industry inside out and focuses on practical changes that actually move the business forward. Within a few months we improved our consultation structure, refined our treatment packages and saw a noticeable increase in conversion rates."
Verified client, Coastal Aesthetics
Jessica
"Ryan brings a huge amount of real clinic experience to the table. He helped us restructure our consultation process and rethink how we present treatment plans to patients. The difference has been massive. Our team feels more confident, consultations are more structured and our monthly revenue is far more consistent."
Verified client, RT Aesthetics
Priya
“What I really like about working with Ryan is that everything is practical and focused on results. We worked on marketing campaigns, patient journeys and improving how we handle enquiries. Our response times improved dramatically and we started converting more leads into consultations. It’s been a great experience so far.!”
Verified client, The Body Clinic
Lauren
“The Ignite coaching programme gave our clinic the structure we were missing. We had great treatments but our marketing and systems were all over the place. Ryan helped us simplify everything and create a clear strategy for the clinic. Within a few months we saw more consistent enquiries and much better consultation outcomes.”
Verified client, Independent Clinic
Ethan
“Ryan’s experience running his own clinic makes a big difference. He understands the real challenges clinic owners face day to day. The advice is always practical and tailored to our business. We’ve improved our treatment pricing, our consultation flow and how we position our services.”
Verified client, Independent Clinic
Case Study: Building Structure and Consistent Growth
Coastal Aesthetics Clinic
Coastal Aesthetics Clinic is a growing Australian clinic offering a mix of skin treatments, body contouring and injectable services. The clinic already had a loyal client base and delivered excellent treatment results, but the owner felt the business side of the clinic lacked structure. Marketing activity was inconsistent, the team handled consultations in different ways, and there was no clear system for managing enquiries or planning long term growth.
When the clinic joined the Coach Ignite programme, the initial focus was understanding where the biggest opportunities were inside the business. Although the clinic was receiving a reasonable number of enquiries each month, the process for handling those leads varied between team members and follow-up was often delayed. Consultations were also quite informal, which meant potential clients sometimes left unsure about the best treatment plan for them.
The first stage of coaching focused on creating clear structure across the clinic’s lead journey and consultation process. A simple lead management workflow was introduced so enquiries were contacted quickly and consistently, and the team began following a clearer consultation framework designed to guide clients through treatment planning rather than simply discussing individual services.
Marketing strategy was also refined. Instead of posting content randomly or running occasional promotions, the clinic began working with a simple monthly campaign structure, focusing on specific treatments and patient concerns. This helped create more consistent visibility online while making it easier for potential clients to understand what the clinic specialised in.
Over the following months, the coaching sessions focused on strengthening several key areas of the business including consultation confidence, treatment packaging, and building clearer patient journeys that encouraged clients to commit to longer-term treatment plans.
Within the first six months of working together, the clinic saw measurable improvements in several areas of performance.
Before coaching:
Average monthly enquiries: 70–80
Consultation conversion rate: around 38%
Lead follow-up time: often several hours or longer
Marketing activity: inconsistent and reactive
After six months on Coach Ignite:
Average monthly enquiries increased to 110+
Consultation conversion improved to over 50%
Lead response time reduced to under 10 minutes
Clear consultation framework used across the whole team
Monthly campaign planning in place
One of the biggest changes was confidence inside the clinic. The owner now had a clearer strategy for how the business should grow, while the team felt more confident presenting treatment plans and guiding clients through consultations. The result was a clinic that felt far more structured and predictable. Instead of constantly trying new ideas or promotions, the clinic had a clear growth framework, stronger consultation performance and marketing that supported the long-term direction of the business.
Case Study: Increasing Enquiries with Smarter Google Ads
RT Aesthetics
RT Aesthetics is a multi-service aesthetic clinic offering advanced non-surgical treatments including body contouring, skin tightening, and facial rejuvenation. The clinic had previously experimented with Google Ads but had never built a structured campaign strategy, meaning results were inconsistent and difficult to scale.
The focus of this project was to build a simple but highly targeted Google Ads structure that could consistently generate enquiries from high-intent search traffic. Rather than advertising everything the clinic offered, campaigns were built around specific treatments and patient concerns, ensuring ads appeared when potential clients were actively searching for solutions.
Campaigns were structured around key treatments such as HIFU, non-surgical liposuction, double chin treatments, and body contouring, with tightly focused keyword groups and highly relevant landing pages. This approach helped improve both click-through rates and enquiry quality, as the messaging matched exactly what potential clients were searching for.
Budget allocation was also optimised so spend was focused on the highest performing campaigns rather than spread too widely across multiple treatments. Landing pages were simplified, calls-to-action were strengthened, and enquiry forms were made easier to complete to improve conversion. Another key improvement was introducing clear tracking and reporting, allowing the clinic to understand exactly which campaigns and keywords were generating real enquiries and consultations.
Over a 14-day period, the results were strong while maintaining a relatively modest advertising budget.
Case Study: Improving Consultation Conversion
The Body Clinic
The Body Clinic is a multi-service aesthetic clinic offering a range of non-surgical face and body treatments. The clinic had already invested in marketing and was generating a steady number of enquiries each month through Google and social media campaigns. However, despite this consistent interest, a large percentage of consultations were not turning into treatment bookings. The team delivered excellent treatments and results, but the consultation process lacked a clear structure and the clinic did not have a consistent system for managing and following up with enquiries.
When we reviewed the clinic’s lead journey and consultation process, several issues quickly became clear. Enquiries were sometimes waiting too long to be contacted, consultations were focused on explaining individual treatments rather than outcomes, and there was no clear framework guiding clients toward a treatment plan. In many cases, potential clients were leaving consultations interested but undecided.
The first step was implementing a clear lead management system that ensured new enquiries were contacted within 10 minutes whenever possible. This dramatically improved engagement with new leads and reduced the number of potential clients who went cold before even attending a consultation. We then restructured the consultation process itself so every appointment followed a clear framework focused on understanding the client’s goals, educating them properly, and presenting a results-driven treatment plan.
Treatments were repositioned as part of a structured programme rather than one-off sessions. Pricing and packaging were refined to better reflect the outcomes clients were seeking, while consultation conversations shifted toward long-term results rather than individual treatments. Patient education was also improved so clients clearly understood the treatment process, expected outcomes, and the benefits of committing to a structured plan.
Within six months the changes had a measurable impact on the clinic’s performance.
Before implementing the new systems:
Consultation conversion rate: 34%
Average monthly enquiries: 95
Lead response time: often several hours or days (1 lead waited 6 days for a callback!)
Consultation structure: inconsistent between practitioners
After six months:
Consultation conversion rate increased to 45–48%
Average monthly enquiries increased to 140+
Lead response time reduced to under 10 minutes through automated alerts and processes
A clear consultation framework used across the team
The clinic was now generating significantly more revenue from the same marketing activity while also improving the patient experience. The team felt more confident during consultations, treatment plans were clearer for clients, and marketing campaigns became more effective because the clinic had a stronger system for converting interest into bookings.
The result was a more predictable and scalable clinic model. Instead of constantly chasing more leads, the clinic focused on improving how those leads were managed, educated, and guided toward the right treatment plan. In many cases, this type of improvement alone can unlock significant growth without increasing marketing spend.
Case Study: Creating Consistent Enquiries and Higher Treatment Sales
Clinic in New South Wales
This aesthetic clinic based in New South Wales offers a mix of skin treatments, body contouring and advanced facial procedures. The clinic had built a strong reputation locally and delivered excellent treatment results, but the owner felt the business had reached a plateau. Enquiries fluctuated month to month, marketing lacked direction, and consultations were handled slightly differently by each team member.
The clinic joined the Coach Ignite programme with the aim of bringing more structure to both marketing and the consultation process. During the first phase of coaching we reviewed how enquiries were being generated, how quickly leads were contacted, and how consultations were being delivered across the team.
One of the biggest areas for improvement was the lack of a consistent lead management system. Enquiries were coming through multiple channels including the website, social media and phone calls, but follow-up times varied and leads were sometimes contacted hours later. A simple structured system was introduced so every enquiry was logged and responded to quickly, ensuring new leads were contacted within 10 minutes wherever possible.
At the same time, the consultation process was refined. Instead of focusing purely on individual treatments, consultations shifted toward understanding the client’s goals and presenting a clear treatment pathway designed around results. Treatments were repositioned as part of a structured plan rather than one-off sessions, which helped clients better understand the long-term value of committing to a programme.
Marketing strategy was also simplified. Instead of running occasional promotions or inconsistent campaigns, the clinic began working with clear monthly marketing themes focused on key treatments and patient concerns. This helped create more consistent visibility online and made it easier for potential clients to understand what the clinic specialised in.
Within the first six months of working together through the Ignite programme, the clinic saw measurable improvements across several areas of the business.
Before coaching:
Average monthly enquiries: 85
Consultation conversion rate: 41%
Average monthly revenue: $92,000 AUD
Lead response time: often over 1 hour
After six months on Coach Ignite:
Average monthly enquiries increased to 135+
Consultation conversion improved to 54%
Average monthly revenue increased to $128,000+ AUD
Lead response time reduced to under 10 minutes
A structured consultation framework used across the team
One of the biggest benefits for the clinic owner was clarity. Instead of constantly reacting to slow months or experimenting with different promotions, the clinic now had a clear marketing structure, stronger consultation process and predictable enquiry flow. The improvements also helped increase utilisation of several treatments and devices that previously had spare capacity. By improving how enquiries were managed and how consultations were structured, the clinic was able to generate significantly more revenue from the same marketing activity.
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Let’s Have a Real Conversation
This is a relaxed, no-pressure conversation designed to understand where you are now, where you want to go, and what’s currently holding your growth back. We’ll look at your brand, marketing, offers, and patient journey so you leave with clear next steps and a plan you can actually implement.
Whether you’re looking to increase revenue, attract higher-value clients, or scale with more structure and confidence, this session is designed to give you clarity and direction.
Review your current marketing and identify gaps or missed opportunities
Clarify your positioning so the right clients immediately see your value
Identify quick wins to improve enquiries, consultations, and conversions
Explore pricing, packages, and retention strategies
Map a focused 30-day plan to build momentum and growth
Is this call really free?
Yes, the consultation is completely free and designed to give you clarity and direction. There’s no pressure or obligation. The goal is simply to understand your clinic, share valuable insights, and see if we’re a good fit to work together.
Who is this for?
This is ideal for aesthetic, beauty, and wellness clinic owners who want to grow, improve profitability, attract higher-value clients, or build a stronger, more premium brand. Whether you’re early in your journey or already established, the session is tailored to your stage of business.
What happens after the consultation?
If it feels like the right fit for both of us, we can explore working together through the Ignite Growth journey. If not, you’ll still leave with clear next steps and practical ideas you can implement immediately.
Will this work for my clinic if I’m in a competitive area?
Yes. In fact, the more competitive your market, the more important positioning, patient journey, and perceived value become. The focus is on helping you stand out, attract the right clients, and avoid competing purely on price.
Do I need a big marketing budget to see results?
No. Many of the strategies focus on improving what you already have, including your offers, consultations, retention, and visibility. The goal is to create consistent growth and strong ROI before increasing spend.
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About Us:
Aesthetic Business Coach
ABN: 91185053741