Case Studies
How the results actually happened.
Building Structure and Consistent Growth
Coastal Aesthetics Clinic
Coastal Aesthetics is a growing Australian clinic offering a mix of skin treatments, body contouring and advanced facial treatments. The clinic already had a loyal client base and delivered excellent results, but the owner felt the business side lacked structure. Marketing was inconsistent, the team handled consultations in different ways, and there was no clear system for managing enquiries or planning long term growth.
When the clinic joined the Ignite programme, the first focus was the lead journey and consultation process. Enquiries were being handled differently by each team member and follow up was often delayed, and consultations were informal enough that potential clients sometimes left unsure about the best treatment plan for them. A simple lead management workflow was introduced so enquiries were contacted quickly and consistently, and the team began following a clear consultation framework designed to guide clients through treatment planning rather than discussing individual services.
Marketing was refined too. Instead of posting randomly or running occasional promotions, the clinic moved to a simple monthly campaign structure focused on specific treatments and patient concerns, creating consistent visibility and making it easier for potential clients to understand what the clinic specialised in.
Before coaching
- Average monthly enquiries: 70 to 80
- Consultation conversion: around 38%
- Lead follow up time: often several hours or longer
- Marketing activity: inconsistent and reactive
After six months on Ignite
- Average monthly enquiries: 110+
- Consultation conversion: over 50%
- Lead response time: under 10 minutes
- Clear consultation framework used across the whole team, with monthly campaign planning in place
One of the biggest changes was confidence inside the clinic. The owner now had a clear strategy for how the business should grow, and the team felt more confident presenting treatment plans. Instead of constantly trying new ideas or promotions, the clinic had a clear growth framework, stronger consultation performance and marketing that supported the long term direction of the business.
Improving Consultation Conversion
The Body Clinic
The Body Clinic is a multi service aesthetic clinic offering non surgical face and body treatments. The clinic had already invested in marketing and was generating a steady number of enquiries each month through Google and social media. Despite that consistent interest, a large percentage of consultations were not turning into treatment bookings. The team delivered excellent results, but the consultation process lacked structure and there was no consistent system for managing and following up enquiries.
When we reviewed the lead journey, several issues became clear. Enquiries were sometimes waiting too long to be contacted, consultations focused on explaining individual treatments rather than outcomes, and there was no framework guiding clients toward a treatment plan. Potential clients were leaving consultations interested but undecided.
The first step was a clear lead management system that ensured new enquiries were contacted within 10 minutes wherever possible, which dramatically improved engagement and reduced the number of leads going cold before a consultation. The consultation itself was then restructured so every appointment followed a clear framework: understand the client's goals, educate them properly, and present a results driven treatment plan. Treatments were repositioned as part of a structured programme rather than one off sessions, and pricing and packaging were refined to reflect the outcomes clients were seeking.
Before the new systems
- Consultation conversion: 34%
- Average monthly enquiries: 95
- Lead response time: often several hours or days, and one lead waited six days for a callback
- Consultation structure: inconsistent between practitioners
After six months
- Consultation conversion: 45 to 48%
- Average monthly enquiries: 140+
- Lead response time: under 10 minutes through automated alerts and processes
- A clear consultation framework used across the team
The clinic was now generating significantly more revenue from the same marketing activity while also improving the patient experience. Instead of constantly chasing more leads, the clinic focused on how those leads were managed, educated and guided toward the right treatment plan. In many cases this type of improvement alone can create significant growth without increasing marketing spend.
Creating Consistent Enquiries and Higher Treatment Sales
Clinic in New South Wales
This New South Wales clinic offers a mix of skin treatments, body contouring and advanced facial procedures. It had built a strong local reputation and delivered excellent results, but the owner felt the business had plateaued. Enquiries fluctuated month to month, marketing lacked direction, and consultations were handled slightly differently by each team member.
The clinic joined the Ignite programme to bring more structure to both marketing and consultations. The biggest opportunity was lead management. Enquiries arrived through the website, social media and phone, but follow up times varied and leads were sometimes contacted hours later. A structured system was introduced so every enquiry was logged and responded to within 10 minutes wherever possible. Consultations shifted toward understanding the client's goals and presenting a clear treatment pathway designed around results, and marketing moved to clear monthly themes focused on key treatments and patient concerns.
Before coaching
- Average monthly enquiries: 85
- Consultation conversion: 41%
- Average monthly revenue: $92,000 AUD
- Lead response time: often over 1 hour
After six months on Ignite
- Average monthly enquiries: 135+
- Consultation conversion: 54%
- Average monthly revenue: $128,000+ AUD
- Lead response time: under 10 minutes, with a structured consultation framework used across the team
The biggest benefit for the owner was clarity. Instead of reacting to slow months or experimenting with promotions, the clinic now had a clear marketing structure, a stronger consultation process and a predictable enquiry flow. The improvements also lifted utilisation of several treatments and devices that previously had spare capacity, generating significantly more revenue from the same marketing activity.
Increasing Enquiries with Smarter Google Ads
RT Aesthetics
RT Aesthetics is a multi service aesthetic clinic offering advanced non surgical treatments including body contouring, skin tightening and facial rejuvenation. The clinic had experimented with Google Ads before but never built a structured campaign strategy, so results were inconsistent and difficult to scale.
The focus was a simple but highly targeted Google Ads structure that could consistently generate enquiries from high intent search traffic. Rather than advertising everything the clinic offered, campaigns were built around specific treatments and patient concerns such as HIFU, non surgical fat reduction, double chin treatments and body contouring, with tightly focused keyword groups and highly relevant landing pages. That match between what people searched for and what they saw improved both click through rates and enquiry quality.
Budget was concentrated on the highest performing campaigns rather than spread thinly across every treatment. Landing pages were simplified, calls to action strengthened and enquiry forms made easier to complete. Clear tracking and reporting was introduced so the clinic could see exactly which campaigns and keywords were generating real enquiries and consultations. Over a 14 day period the results were strong while maintaining a relatively modest advertising budget.
Talk to us about your clinic