Aesthetic Clinic Growth Blog

The Device in the Corner: Making an Aesthetic Device Pay

Ryan Towart

Published on: 28/10/2026

Aesthetic device ROI, from a clinic owner. Why a serious device sits used twice a week, the five failures behind it, and the order to fix them so it pays.

device ROIequipmenttreatment plansreactivationclinic numbers

Patient Lifetime Value: What an Aesthetic Patient Is Worth

Ryan Towart

Published on: 23/09/2026

Patient lifetime value for aesthetic clinics. How to work out what a patient is really worth, why it's many times the first appointment, and what changes.

patient lifetime valueclinic numbersretentionmarketing ROI