Aesthetic Clinic Growth Blog

Black Friday for Aesthetic Clinics, Without Discounting

Black Friday for Aesthetic Clinics, Without Discounting

Black Friday for Aesthetic Clinics, Without DiscountingRyan Towart
Published on: 04/11/2026

Black Friday for aesthetic clinics. Why discounting is a tax on trust, what you can offer inside AHPRA and TGA rules, and a promotion that adds value.

Black FridaypromotionsdiscountingAHPRAofferspricing
The Device in the Corner: Making an Aesthetic Device Pay

The Device in the Corner: Making an Aesthetic Device Pay

The Device in the Corner: Making an Aesthetic Device PayRyan Towart
Published on: 28/10/2026

Aesthetic device ROI, from a clinic owner. Why a serious device sits used twice a week, the five failures behind it, and the order to fix them so it pays.

device ROIequipmenttreatment plansreactivationclinic numbers
How to Raise Aesthetic Clinic Prices Without Losing Patients

How to Raise Aesthetic Clinic Prices Without Losing Patients

How to Raise Aesthetic Clinic Prices Without Losing PatientsRyan Towart
Published on: 21/10/2026

How to raise prices in your aesthetic clinic without losing patients. The rise she was terrified of, how to tell existing patients, and the 43 item menu.

pricingprice increasetreatment menuprofitpositioning
Patient Lifetime Value: What an Aesthetic Patient Is Worth

Patient Lifetime Value: What an Aesthetic Patient Is Worth

Patient Lifetime Value: What an Aesthetic Patient Is WorthRyan Towart
Published on: 23/09/2026

Patient lifetime value for aesthetic clinics. How to work out what a patient is really worth, why it's many times the first appointment, and what changes.

patient lifetime valueclinic numbersretentionmarketing ROI